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"Creativity"

Are movie trailers a good thing? “Creative Topic” #17

"Creative Topic” #17: Are movie trailers a good thing?

A movie trailer is suppose to do a few things. Give a couple clips confirming to the fans some things about the movie, capture the appeal of a mass audience, and market itself. Okay, it’s a big marketing tool. And trust me, when I see a trailer to something I like, I get behind it. I’ve added like two trailer breakdowns in this creative topic already. But sometimes I hear bad things about trailers. I hear people say, "Oh, they shouldn’t have put that line in the trailer,” or "They should have left that out.” And once and awhile I get something that gets in my brain and fucks with it. I watched the Pixar movie Brave, and I thought it was a great movie. Maybe not as good as this bar Pixar has raised, but still a great movie easily. And what I got from a lot of feedback was that the trailers and marketing for the movie were making it a bad ass I don’t wanna be a princess character that used a bow and did bad ass things. But then it turned into more of a daughter mother relationship movie. And I didn’t watch the trailers, I went in blind. And I liked it more than the critics who had watched the movie. (Well to be fair I seem to like every movie more than the critics, but still) And that just got me thinking can trailers make a movie worse? I mean, can we really criticize a movie based on what we got from a trailer? Should the movie be independent on its own merits and the trailer is irrelevant? If Brave was made to be a mother daughter relationship movie, would it have been better received? I know the Creative Topic is a section I go more for trying to find an answer, even if I don’t always have one, but I’m going to leave this one as a just a question. I personally don’t see that many trailers, and I much prefer going into movies blind. But when I get psyched for a movie, I watch the trailer, and it usually helps. But dammit, maybe if I was excited for Brave that would have been much more of a disappointment rather than a happy surprise. I think this goes to show there are differences when going into a movie, whether you watched the movie, what your taste is, who you are, and how things are going on around you. If I watched the Brave trailer, got excited as shit, got hit by a car on the way to the movie theater, still went and paid the overpriced tickets, then had to sit around a bunch of crying babies and people who wouldn’t turn their phones off, then I would definitely not have liked it. Yeah, glad I avoided the trailer and watched it comfy in my home on DVD.

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